In recent years we have strengthened our business strategy, as you will see in detail throughout this annual report,
and we continue to focus on our three strategic pillars:
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Win in discount: we are leaders in low prices, with a unique positioning thanks to our self-service stores,
especially our Bodega Aurrera and Palí formats.
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Lead in omnichannel:this year, our eCommerce share in total sales increased to 5.1% and our NPS increased by 470 basis points.
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Ecosystem of choice: we offer solutions and generate greater value for our customers and their
communities. In 2022 we had over 13 million total Bait and Cashi users combined.
We rely on four
enablers to execute and leverage our strategy: Customer Centricity, Supply Chain, Technology and Data, and Best Talent. In 2022,
we focused on providing good jobs and career opportunities for our associates: we created more than 6,300 new jobs, promoted more than 27,700 associates,
and increased our talent with disabilities by 14%.