WIN IN
DISCOUNT
CUSTOMER FIRST
we help families in
Mexico and Central America
save money
35 bps
increase in sales penetration of our Private Brands in Mexico



120 bps
increase of price perception to total self-service in Mexico

WE ARE LEADERS
IN LOW PRICES

Through the continuous improvement of our Customer Value Proposition, we seek to offer solutions that allow them to save money and live better.



Our efforts to continue to win in discount focused on the following initiatives:

1.
Low prices
2.
Perishables
3.
Private Brands
4.
Low-cost Operation

LOW PRICES


Our self-service stores, especially our discount formats like Bodega in Mexico and Palí in Central America, contribute significantly to our unique positioning.

24

basic basket products, at the beginning of the year, were recognized by PROFECO for having the lowest price in self-service stores

PERISHABLES


The Perishables business continues to be a key element of our strategic priority to Win in Discount. In 2023, we made progress in three initiatives that helped us drive sales and productivity: Transformation, Perception of Quality and Regenerative Company.

We remain focused on quality and will continue to invest in the shopping experience to maximize our value proposition to customers and members in our stores and eCommerce platforms.

PRIVATE BRANDS

Our Private Brands portfolio currently includes over 40 private labels, bringing new high-quality items and providing fresh options at affordable prices. This has allowed our customers to bring a full basket to their homes, tailored to their needs and budget. During 2023, in Mexico, 45% of our customers purchased at least one product from our Private Brands when visiting our stores.
14.0%
penetration of
Private Brands
in Mexico
19.2%
penetration of
Private Brands
in Central America
200 bps
increase in the penetration of
Private Brands
in Central America

LOW-COST
OPERATION

Customers make the most of their budget, this year we have focused on streamlining our business operations. We have paid special attention to key areas such as the sales floor, supply chain and home delivery.
In Mexico we have more than 4,800 self-checkout stations.
Currently, 43% of in-store transactions are paid through these stations.


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Explore more about our 2023 Report
or download the PDF of each chapter

Our
Business
Win in
Discount
Lead in
Omnichannel
Ecosystem
of Choice
Enablers
Opportunity
Community
Sustainability
Ethics and
Integrity
Financial
Value

2023 REPORT
© 2023 Walmart México y Centroamérica
Diseño: generadorestudio.com